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Facial Recognition
Image walking into a store and suddenly your name appears on a digital screen, then a video avatar welcomes you by using your first name. Sound like science fiction? Not really. It's actually happening now, along with other features, such as automatically sending a text to your phone while walking down the aisle. Shoppers use to look at brands, but now their faces are the ones being watched. Welcome retail store surveillance!
Chapter 1, Integrated Marketing Communication
Lipstick Cemetery Live
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